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How Tesla grew to become the top-selling automotive firm in Norway

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Norway has had massive success with EV adoption — 82% of recent automobiles bought within the nation in 2023 have been electrical, in keeping with the Norwegian Highway Federation. This excessive adoption charge might be attributed to the beneficiant subsidies the Scandinavian nation has provided to electrical car house owners in addition to its funding in charging infrastructure.

Tesla’s gross sales within the nation might symbolize solely a sliver of the 1.8 million autos the corporate delivered globally final yr, however its significance to the EV maker goes past income. Tesla’s early foothold there has made Norway a pivotal proving floor for the corporate and a nationwide mannequin for electrical car transition. In consequence, Tesla CEO Elon Musk has taken plenty of journeys to the small Nordic nation and has typically praised its assist for the know-how change.

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Norwegians have been the primary European prospects to obtain deliveries of the Tesla Mannequin S in 2013. In April of 2014, Tesla broke Norway’s document for many month-to-month gross sales of a single mannequin, electrical or gasoline, with its Mannequin S. At present, the top-selling mannequin is Tesla’s Model Y. Tesla accounted for about 20% of all autos bought within the nation final yr, in keeping with Norwegian Highway Federation.

However with competitors from different EV automakers together with Toyota, Skoda, Volkswagen and BYD heating up, it stays to be seen if Norwegians will proceed to favor Tesla sooner or later. 

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CNBC traveled to Norway to fulfill with native folks, authorities officers and specialists to learn the way Tesla has turn out to be so profitable within the Scandinavian nation. Watch the video for the total story.

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