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Hainan Airways palms out Rokid AR glasses for in-flight leisure



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A passenger tries out a pair of Rokid AR glasses on a Hainan Airways flight in China.



BEIJING — Hainan Airlines this week began letting passengers on some routes use Rokid’s augmented reality glasses totally free for in-flight leisure, the tech startup introduced Thursday.

Chinese language start-up Rokid claimed it is the primary time AR glasses — which permit computer-generated photos to be superimposed on the true world — have been used at scale on flights. Passengers can watch 3D motion pictures, learn e-books and play easy video games utilizing the glasses, as an alternative of doing so on a built-in monitor.


Apple’s Vision Pro digital actuality headset, which is not out there in China but, comes with a motion-stabilizing “travel mode” to be used on airplanes. The system allows wearers to see the real world utilizing what the corporate calls “spatial computing” know-how.

Rokid’s cope with Hainan Airways is extra of a advertising and marketing effort to spice up customers’ consciousness of AR glasses, quite than a big business deal, the startup’s founder and CEO Misa Zhu informed CNBC in a cellphone interview Wednesday.


He claimed Rokid was in talks “with numerous airways” for comparable partnerships, together with a minimum of one main worldwide operator. Zhu stated he wasn’t approved to reveal particulars, however expects extra bulletins within the subsequent few months.

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Hainan Airways is likely one of the main flight operators in China, and affords worldwide routes as properly. The corporate launched a brief video to advertise its collaboration with Rokid.

Zhu stated the airline purchased a whole lot of Rokid AR glasses for passengers to make use of totally free on greater than 20 flights. Every pair retails for simply over 3,000 yuan ($420) and weighs 75 grams.


For comparability, Apple’s Imaginative and prescient Professional prices about $3,500 and weighs 600 grams to 650 grams.

Learn extra about China from CNBC Professional

Hainan Airways first examined Rokid’s AR glasses on a business flight from Shenzhen to Xi’an on Wednesday, and is rolling out the units on many different flights beginning Thursday, Rokid stated.


The preliminary trial interval is ready for a month, coinciding with the weeklong Lunar New 12 months vacation in China that formally kicks off on Saturday, throughout which a whole lot of thousands and thousands of locals journey domestically.

“Airways are fairly excited as a result of they’ll provide extra providers, and it’s extremely aggressive,” Zhu stated in Mandarin, translated by CNBC.


He stated Rokid is in talks to include AR glasses into different technique of transit, equivalent to excessive velocity trains.

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