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Crypto Advocates Amongst Arnault Heirs: LVMH’s Succession in Focus



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Supply: Adobe / Florence Piot

The luxurious conglomerate LVMH, headed by CEO Bernard Arnault, is dealing with a pivotal second in its historical past because the enterprise magnate decides which of his 5 kids will inherit his huge empire.

This choice may considerably influence the adoption of crypto and blockchain expertise inside the luxurious trade, crypto information outlet Decrypt reported on Friday.


Two of Arnault’s sons, Alexandre, and Frédéric, have been instrumental in pushing blockchain expertise and non-fungible tokens (NFTs) inside LVMH’s portfolio firms.

If both of them assumes management of LVMH, it’s possible that blockchain and different cutting-edge applied sciences, equivalent to artificial intelligence (AI), will play a extra central function within the group’s technique.


This shift may have an effect on luxurious manufacturers like Louis Vuitton, Tiffany, TAG Heuer, and Dior, that are all below the LVMH umbrella.

Already, Louis Vuitton has dipped its toe in crypto with a non-fungible token (NFT) trunk undertaking introduced in June this 12 months, whereas Dior has unveiled a brand new line of males’s sneakers that leverages Ethereum to offer a matching NFT.


In the meantime, in January final 12 months, Arnault prompt that LVMH had extra plans for NFTs and the metaverse, saying throughout an earnings name that:

“We’ve to see what would be the purposes of the metaverse and NFTs. It could actually undoubtedly have a constructive influence — whether it is properly performed — on the exercise of the manufacturers, however it’s not our goal to promote digital sneakers at €10. We’re not all in favour of that.”

The choice concerning Arnault’s successor just isn’t solely important for the conglomerate but additionally for the broader luxurious and style industries, given LVMH’s place as an trade chief with appreciable affect.


Kids ready to take over

Arnault’s 5 kids, all actively concerned in management positions inside LVMH-owned firms, have from an early age been ready for taking up senior management roles inside the conglomerate.

Their father is claimed to commonly meet together with his kids to guage their readiness for prime positions inside the conglomerate.


Whereas Bernard Arnault lately raised the necessary retirement age for his CEO place from 75 to 80, indicating his intention to stay concerned, his kids’s future involvement stays a subject of debate.

Arnault’s succession plan goals to make sure that every of his kids holds a 20% stake within the firm and can’t promote any shares for 30 years with out unanimous board approval.


And with crypto advocates like Alexandre and Frédéric among the many heirs, it’s clear that the technique of LVMH-owned luxurious manufacturers may change into extra blockchain-focused, doubtlessly blurring the road additional between crypto and the standard luxurious trade.

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