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After Decades of Promise, the Virtual Reality Era Has Finally Arrived



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The virtual reality industry got a much-needed jolt when Apple finally joined the fray with its first VR headset. If any company can bring face-worn devices to an audience beyond gamers, it’s the tech giant that introduced the world to the smartphone. “Apple is focused on the mass market,” says Jitesh Ubrani, research manager at IDC. “Apple is doing a great job introducing the technology to many people.”